( The observatory )

Notes from orbit.

Long-form answers to the questions clients actually ask — written by the engineer who does the work, refreshed when the numbers move.

OBS-01JUL 2026 · 7 MIN
What custom software costs in India in 2026
Real ranges in rupees, where the money goes, and the line item most quotes hide — the years after launch.
OBS-02JUL 2026 · 6 MIN
Studio vs freelancer vs in-house: who should build it?
The honest decision math — cost per option, risk per option, and who answers the phone in year two.

TWO OBSERVATIONS ON RECORD · MORE AS THE NUMBERS MOVE — NOT ON A CONTENT CALENDAR